IIMA CCBP chairs Prof. Amit Karna and Prof. Anchal Jain share their thoughts regarding the pandemic and its effects on the art culture. The post-coronavirus world could usher in a new era of art and textiles consumerism in India. The arts and culture industry globally has suffered a major blow. Some will bounce back. 

IIMA CCBP chairs Prof. Anchal Jain and Prof. Amit Karna share their thoughts about the decline in the craft industry and how can we transform our approach to artisanal craft industry, 

IIMA CCBP chairs Prof. Anchal Jain and Prof. Amit Karna write about reviving Indian cultural goods and making them commercially viable will boost jobs and entrepreneurship.


IIMA CCBP co-chair Prof. Anchal Jain shares his thoughts about brands customers buy to position themselves externally are not the ones they will want everyone around them to be buying as well, so would be the last ones they would promote.