Home - Creative & Cultural Businesses Programme

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Indian Institute of Management, Ahmedabad

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SPECIAL FEATURES OF THE PROGRAMME

Action Learning

Students get to leverage in-class learning and peer interaction to build on their business projects, and deliver a powerful business plan for Indian and global markets. Each case will need to be reflective of a new direction in shaping and propelling India’s rich artisanal craftsmanship, with outstanding creative and lifestyle products and services for the global market.

Mentorship

We hand-pick the most relevant thought-leaders from the creative and cultural industry for one-on-one mentoring with each student. Every participant is paired with a mentor to guide them through their 6 month journey.

Case Discussions

Using IIMA's case study pedagogy, our case discussions challenge students to immerse themselves in real world business situations, think like leaders, and in the process get an experiential understanding of management frameworks.

Connect

This programme will bring the students face-to-face with investors, retailers, influencers and curators. They will have an opportunity to present their business cases to different stakeholders in the industry.

Marc’s Coffees

Mason & Co

Mookuthi

Nidhi Yasha

Sphere

Upasana